About

The name Nunu Dawn carries the heart of our story. I’ve always loved how Tel Aviv’s name translates from “Spring Hill” — a poetic image of new land, new growth, and endless possibility. That vision inspired me to choose a name that also speaks of anticipation and renewal.

Nunu is a sweet, familiar expression often used to show excitement and waiting. Dawn is the promise of a beginning. Together, Nunu Dawn is about “waiting for a new beginning” — a phrase that perfectly captures both the spirit of our designs and the hope that lives in Jewish tradition.

We are an Israeli American family passionate about creating clothing that celebrates culture, sparks connection, and makes tradition feel modern and wearable. Each piece is designed with love — whether it’s a Hanukkah sweatshirt, a Shalom tee, or an Abba & Imma set — to bring pride and meaning into everyday life.

When you wear our pieces, you carry not just style, but also a reminder of new beginnings, connection, and heritage.